About Us

Made - In - Ghana Hampers

The Made-in-Ghana Hampers Initiative is a national campaign by the 24-Hour Economy Secretariat to promote Ghanaian products, stimulate domestic value chains, and shift consumer behaviour towards local goods. The initiative will curate and distribute premium 100% Made-in-Ghana gift hampers during the festive season. We invite Banks and corporate institutions to join as a lead corporate partner by purchasing hampers for clients, staff, stakeholders, and CSR beneficiaries. Banks are among the largest institutional buyers of Christmas hampers. Redirecting this annual expenditure towards locally produced goods offers a strategic opportunity for financial institutions to support national industrialisation while strengthening brand equity and customer goodwill.

2. The National Economic Context

Despite having significant agricultural and manufacturing potential, Ghana continues to rely heavily on imported food and consumer goods. In 2024, Ghana’s food import bill rose to GH₵39 billion, with products such as grains, rice, sugar, meat, and vegetable oils making up more than half of the national food supply.

This import dependency:
* drains foreign exchange reserves,
* suppresses the growth of SMEs and agro-processing companies,
* weakens local value chains, and
* reinforces a consumption culture that undervalues Ghanaian-made products.

The Made-in-Ghana Hampers Initiative directly supports the 24 hour economy Secretariat’s attitudinal and behavioural change agenda, aimed at reshaping national taste, strengthening confidence in local products, and encouraging citizens and institutions to choose Ghana first.

specilized hamper
budget hamper

3. The Opportunity

Every December, tens of thousands of hampers are exchanged across Ghana. However, the majority contain imported items. Meanwhile, local producers have significantly upgraded quality, packaging, and product diversity.

The initiative presents a high-visibility national platform to:

Celebrate and promote Ghanaian producers

Shift consumer attitudes toward Made-in-Ghana quality

Strengthen domestic Christmas spending

Create local jobs in production, packaging, and logistics

Influence long-term consumption behaviour

Expected uptake for 2025: 20,000–30,000 hampers nationwide.

whatsapp image 2025 12 10 at 6.11.41 am

4. What the Hampers Contain

A premium, curated selection of exclusively Made-in-Ghana products, including:

foods and beverages

Natural cosmetics and wellness items

Textiles, crafts, kente accessories

Artisanal seasonal goods

Custom corporate-branded gift items.

Hampers will be assembled at a central fulfilment hub and delivered nationwide.

Categories include:

Budget (GHS 250–400)

Classic (GHS 500–800)

Premium (GHS 1,000–1,500)

Executive (GHS 2,000–3,500)

Custom Corporate Hampers (on request)

classic hamper

5. Why a Bank Should Partner

A. Strengthen National Economic Development

By buying Made-in-Ghana hampers, a bank helps reduce the country’s reliance on imports, a major contributor to the GH₵39 billion food import bill and demonstrates commitment to growing Ghana’s productive sectors.

B. Support SMEs and the Local Value Chain

Over 100 curated local producers will benefit from market access, improved visibility, and increased seasonal sales.

C. Demonstrate Corporate Leadership

The bank becomes a national champion of Made-in-Ghana, aligning with a flagship government initiative and reinforcing its image as a development-oriented institution.

D. Enhance Corporate and Brand Visibility

Partnership benefits include:

Co-branding on hampers and packaging

Visibility across national marketing, media, and digital campaigns

Recognition during launch events and pop-up activations

Inclusion in nationwide storytelling highlighting corporate supporters

E. Strengthen Corporate Social Investment (CSI)

Purchasing Made-in-Ghana hampers supports youth and women employment in packaging, sorting, logistics, and delivery.

F. Build Customer and Staff Loyalty

Gifting Ghanaian products resonates with clients who appreciate locally-inspired, culturally meaningful corporate gifting.

classic hamper

5. Why a Bank Should Partner

A. Strengthen National Economic Development

By buying Made-in-Ghana hampers, a bank helps reduce the country’s reliance on imports, a major contributor to the GH₵39 billion food import bill and demonstrates commitment to growing Ghana’s productive sectors.

B. Support SMEs and the Local Value Chain

Over 100 curated local producers will benefit from market access, improved visibility, and increased seasonal sales.

C. Demonstrate Corporate Leadership

The bank becomes a national champion of Made-in-Ghana, aligning with a flagship government initiative and reinforcing its image as a development-oriented institution.

D. Enhance Corporate and Brand Visibility

Partnership benefits include:

Co-branding on hampers and packaging

Visibility across national marketing, media, and digital campaigns

Recognition during launch events and pop-up activations

Inclusion in nationwide storytelling highlighting corporate supporters

E. Strengthen Corporate Social Investment (CSI)

Purchasing Made-in-Ghana hampers supports youth and women employment in packaging, sorting, logistics, and delivery.

F. Build Customer and Staff Loyalty

Gifting Ghanaian products resonates with clients who appreciate locally-inspired, culturally meaningful corporate gifting.

6. Ways for a Bank to Partner

Purchase hampers for clients, VIPs, corporate gifts, and staff

Sponsor a hamper tier or product category

Support national communications and digital amplification

Fund SME onboarding or certification support

Integrate hampers into CSR donations for communities and institutions

7. Ordering and Delivery Process

To simplify engagement, the Secretariat has deployed a national ordering platform:
www.madeinghanahampers.com

Through the platform, the bank can:

Browse hamper categories

Place bulk or custom orders

Provide corporate branding specifications

Arrange nationwide delivery

Delivery will be handled through the central fulfilment centre to ensure quality, reliability, and timely logistics.

8. Communications & National Visibility

The initiative will benefit from a nationwide media campaign, including:

A televised and digital launch message.

Mall and supermarket activations

Influencer partnerships

Diaspora outreach

Social media amplification across public and private networks

As a corporate partner, a Bank will receive substantial brand exposure throughout the campaign.

9. Expected Impact for Ghana

Increased market access for Ghanaian SMEs

Strengthened domestic manufacturing capacity

Job creation for young people especially women in packaging and logistics

Greater consumer confidence in Made-in-Ghana products

A sustained behavioural shift in national consumption patterns

A foundation for year-round Made-in-Ghana gifting (Valentine, Easter, Independence Day, corporate gifting)

10. Call to Action

We invite banks and corporate bodies to demonstrate true corporate leadership by redirecting year-end gifting budgets towards Ghanaian producers.

Choosing Made-in-Ghana is more than a festive gesture, it is a strategic investment in the economy, in young people, and in the long-term competitiveness of our nation.

For orders, partnership discussions, or branding arrangements, visit:
www.madeinghanahampers.com
Learn more about the initiative at: www.24hplus.gov.gh

Let us work together to make this a truly Made-in-Ghana festive season and contribute meaningfully to national economic transformation.